Monday, June 14, 2010
DOVE SisterHood TVC
DOVE SisterHood print ad
We actually shot Maia in 3 outfit, one is the pink top from the tvc (I haven't got the file yet) and two freestyle options. Plus they wanted her to have a bit of a glamorous look, quite different from what Dove image look like basically.
So I came up with one teal colored top, all materials have sheen (to add the glam look) and the other one was a bronze top with a more dressy style compared to the teal.
She also had hair styles for each outfit. She looked younger in the teal top with that kind of hair style :)Thursday, February 25, 2010
LUX-TOSHIBA promo print ad
When I first looked at the lay out and the idea of the print, I knew I had to do this one! creating a dress that resembles or at least create an illusion of water pouring from the bathtub was a challenge!! An exciting one too! wouldn't miss this one for sure :D
And so after doin research on fabric and shapes, here is the sketch I came up with. It's actually a simple empire waist bustier dress, but with heavy layering underneath :p only 2 kinds of fabric used, ombre turquoise chiffon and a 2 tone satin raw silk in similar tone. The dress itself weighed quite heavy, all I know was it takes 2 people to just put the dress on a dummy (my assistant said it was difficult coz it's heavy) hehehe..
Well, the shoot went great! The dress looked great, turned out like what everybody expected :) This is one out of many photos before touch ups.Thursday, January 21, 2010
POND'S AGE MIRACLE TVC Shoot - Safina & Ferdy version
The original design for the sleep wear was a pyjama with kimono sleeves, looks chic when she wore it,but client didn't approve (as always).

Since the story is about the husband admiring his wife's beauty when she wakes up in the morning, the client wanted her to wear lingerie but not a sexy one.
So I made this simple 2 piece sleep wear with frills like waterfall.
The material itself has textures and a little bit of sheen.
So I made this simple 2 piece sleep wear with frills like waterfall.
The material itself has textures and a little bit of sheen.

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