POND'S White Beauty

Another POND'S shoot, this time with the lovely Sandra Dewi :)

She's so petite in person, beautiful and perfect fair skin! It's not hard dressing her up, she looks good in anything I put her on hehe

A very nice person to work with, very friendly and chatty :D

Here's the final image on the print ads

POND'S Gold Radiance TVC

Another exciting project, mainly because I get to dress Nadya Hutagalung :D

The first brief was to have a glamour look, but the client wants something more close to reality i.e. a simple dress. So I suggested a short-long light flowy chiffon dress, still have the glamour look but still understated. Just simple draping details, no blings what-so-ever on the dress :)

The director and agency loves the idea of having a soft train on the dress, but client disagree saying it's too much.

But on fitting, the train was still there and at the end when the client sees the result (even when the dress was half done) they decided to keep it, coz it adds a nice elegant flow when she walks.

And so everybody's happy, including me !

CLEO project

Commissioned project from CLEO magazine
Actually my sister needed help on one of her articles, she didn't want to use photographed clothes and so she felt illustration would look more interesting.
Does the illustration makes the article look interesting, what do you think? :p

SUNSILK co-creation TVC

The sketches
The brief was to do a winter look for a summer ambiance :p
So it had to be very light in terms of fabric and silhouette, had to be somehow breezy but look like it's almost winter.
And so came the simple light dress with the mini open front ruffled trench.
Overall look was feminine.

All the extras had to wear winter clothing too, poor them cause it was quite hot on shoot day.

The beautiful Julie Estelle

POND'S Teen Concert billboard & print ad

Nidji

The boys from Nidji, they're very particular about how they look, but nice to work with.
By the end of the shoot, they told me they liked the look :)

Afgan

The girls as groupies hehehe...

Cussons TVC

This was my first time doing 'pregnant' styling with fake boobies and tummy hahaha...
I was pretty much stressed out, trying to get the right tummy dummy, at the end I didn't have enough time to develop a new latex tummy, so David managed to borrow the tummy from a client. Thank God! Phew..
Another thing that stressed me out was the talent, Dinda, very beautiful but also very thin and small. I have to make her look 'full', fake tummy and boobies were just not enough, plus they prefer the dresses to be tight fitting a.k.a body hugging.

So these are the sketches, I need to hid her thin arms and somehow add more 'volume' to her.

This is the beautiful 'expecting mother' Dinda hehehe... well, the dress didn't exactly made her look 'bigger' but it did hid her thin arms and shoulder :) oh! I also need to add fake 'bums' hahaha!!
On this job, Dinda got new tummy, boobies and bums :D

Glam hot mama.

And these are the fabulous miss Malek the art director and miss Di Yee the director.

Soy Joy TVC 'office' part 2

Cinderella, I didn't want to have those balloon sleeves, coz they look so much like Disney, but apparently client insisted on having them.

Sleeping Beauty was pretty much easy, found the right fabric, stretch magenta velvet, just like what I wanted :)